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2015 |
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Publications |
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Chun-Hao Chen and Huei-Sheng Tu, (2015). The Competitive Strategy in Automotive Monochrome Panel Industry: The Case Study of Company V. 2015 Academic Conference on Economics, International Trade and Global Business Management, May 22, Ming Chuan University, Taipei, Taiwan, ROC. |
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Off-Campus Activities |
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Examiner of International Development Cooperation Student Paper Competition |
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2014 |
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Publications |
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Huei-Sheng Tu and Yao-Fen Chen, (2014). The Study of Relationship Quality Impacting upon Customer Voluntary Performance—The Case of Facebook Fan Pages. 2014 Business Finance and Regional Economic Development International Conference (Taipei Session), December 10, National Taiwan Normal University, Taipei, Taiwan, ROC. |
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Off-Campus Activities |
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Examiner of International Development Cooperation Student Paper Competition |
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2013 |
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Publications |
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Huei-Sheng Tu and Yu-Lin Kao, (2013). The Relationship among Brand Satisfaction, Brand Commitment, Brand Loyalty and Patriotism: Case of Lativ. 2013 Academic Conference on Management and Innovation, March 15, Ming Chuan University, Taipei, Taiwan, ROC. |
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Off-Campus Activities |
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Examiner for National Central University’s graduation projects. |
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Examiner of International Development Cooperation Student Paper Competition |
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2012 |
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Publications |
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Huei-Sheng Tu (2012). The Study of LOHAS Lifestyle, Service Quality, Customer Satisfaction, and Customer Loyalty. 2012 International Symposia on Striving for Excellence in Higher Education, March 16, Ming Chuan University, Taipei, Taiwan, ROC. |
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2011 |
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Publications |
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Huei-Sheng Tu and Chia-Wei Ho, (2011). The Study of Green Consumer Behavior. 2011 Academic Conference on Management and Innovation, March 11, Ming Chuan University, Taipei, Taiwan, ROC. |