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2015 |
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Publications |
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Popularity Information and Online Purchases: Consumer Interpretation as the Moderator. NTU Management Review， 2015 |
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2014 |
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Publications |
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Popularity Information and Online Purchases. Received Recommended Paper Award in 2014 Management Theory and Practice Conference |
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2013 |
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Publications |
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Doctoral Thesis: The Impact of Popularity Information on Consumers Online Purchases. Received Excellent Paper Award in 2013 TOPCO Thesis Competition |
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2009 |
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Publications |
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Trend Micro Case Study – Trend Micro’s Leadership and Innovation. 趨勢科技—領導與創新，光華管理個案收錄庫(KMCC), 2009; 個案編號：1-09011-11 |
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2008 |
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Publications |
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Consumers’ Acceptance of Websites for Pre-Purchase Information Seeking. Journal of Information Management (TSSCI), Volume 15, Issue 3, July 2008, Page(s):227-250 |
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Online Social Comparison: Implications Derived from Web 2.0. Proceedings of the 12th Pacific Asia Conference on Information Systems (PACIS 2008) |
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Effects of Social Comparison on Online Purchasing Behavior. International Conference on Decision Sciences and Technology for Globalization, 2008. Received Best Paper Award |
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2006 |
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Publications |
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The Impacts of Different Levels of Object-Oriented Systems Development Usage on End-Users’ Perceptions of the Effectiveness of ISD Processes: An Experience Inspired Empirical Investigation. Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS ’06), Volume 8, 04-07 Jan. 2006 Page(s):175a - 175a |
