Ming Chuan University International College “Focused Course Program of Digital Marketing Management”Curriculum Framework
|
No. |
Name of Course |
Course No. |
Credits |
Responsible Teaching Unit |
Notes |
|
1 |
Management |
99405 |
3 |
Journalism and Mass Communication program International Business and Trade program Fashion & Innovation Management program |
English-taught Course |
|
2 |
Marketing Management |
99213 |
3 |
Journalism and Mass Communication program International Business and Trade program Fashion & Innovation Management program |
English-taught Course |
|
3 |
E- Commerce |
99524 |
3 |
Journalism and Mass Communication program International Business and Trade program Fashion & Innovation Management program |
English-taught Course |
|
4 |
Consumer Behavior |
99232 27312 |
3 |
Journalism and Mass Communication program International Business and Trade program Fashion & Innovation Management program |
English-taught Course |
|
5 |
Service Marketing |
99241 27435 |
3 |
Journalism and Mass Communication program International Business and Trade program Fashion & Innovation Management program |
English-taught Course |
|
6 |
International Marketing |
99223 |
3 |
International Business and Trade program |
English-taught Course |
|
7 |
Introduction to Advertising and Integrated Brand Communication |
27122 |
3 |
Journalism and Mass Communication program |
English-taught Course |
|
8 |
Principles of Marketing |
27212 |
3 |
Journalism and Mass Communication program |
English-taught Course |
|
9 |
Multimedia Production |
27223 |
3 |
Journalism and Mass Communication program |
English-taught Course |
|
10 |
Fashion and Network Marketing |
25312 |
3 |
Fashion & Innovation Management program |
English-taught Course |
|
11 |
Fashion and New Media |
25222 |
3 |
Fashion & Innovation Management program |
English-taught Course |
|
12 |
Fashion Digital Marketing |
25350 |
3 |
Fashion & Innovation Management program |
English-taught Course |
|
13 |
Integrated Marketing Communication |
25249 |
3 |
Fashion & Innovation Management program |
English-taught Course |
|
Notes: Students who study in this program need to complete at least 21 credits of the courses listed in this curriculum and at least 6 of the credits are to be not from those courses which belong to their original department, group, degree program, or minor. |
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Ming Chuan University International College Enforcement Rules for “Focused Course Program of Digital Marketing Management”
Revised and passed at the Academic Affairs Committee Meeting in the First semester of 2016-2017AY
Article 1. In accordance with Ming Chuan University Procedures for Establishing Inter-school and Inter-department Focused Course Programs, the Ming Chuan University International College Procedures of “Focused Course Program of Digital Marketing Management” (hereinafter called this program) is established to help those students in the university who are interested in Digital Marketing Management study and to cultivate students with professional English skills.
Article 2. The program committee will comprise 3 to 5 faculty members from related departments. Committee members will handle program planning affairs and one of them will be chosen as the convener.
Article 3. Responsible unit for this program is International College.
Article 4. The course structure of the program should be reviewed and passed at each level of curriculum committee meeting and the Academic Affairs Committee, then approved by the president.
Article 5. Undergraduate students in the university can directly apply to the program through MCU Student Information System and their application will be accepted after being approved by the program committee.
Article 6. Students who study in this program need to complete at least 21 credits in the program curriculum framework, at least 6 credits of which are not from their original department, group, degree program, or minor. Students will be issued a certificate of completing Focused Course Program of Digital Marketing Management after they follow these procedures to complete 21 credits and record is reviewed by related units and approved by the president.
Article 7. Students who enroll in this program and meet the requirements for graduation from their original department or degree program, but have not completed the credits required for the Focused Course Program, may not apply for extending their study prior to graduation.
Article 8. Matters not covered in these procedures will be dealt with in accordance with the General Provisions for Study which have been established at this institution, and other relevant regulations.
Article 9. Upon being passed at the School Affairs Committee Meeting, Academic Affairs Committee Meeting and approved by the president, these procedures were implemented. Any revision must follow the same procedure.
**In the event of any inconsistency or discrepancy between the Chinese and other language versions of this document, the Chinese version shall prevail. **
